Some very interesting reasons why online shoppers abandon their purchases, courtesy of Auctionbytes.
43 percent of consumers didn't pay for items in their shopping carts because shipping charges were too high
36 percent of purchasers didn't pay for items because they felt the total cost of the purchase was more expensive than anticipated
27 percent of shoppers didn't pay for items because they wanted to comparison shop at other Web sites before making a purchase
16 percent of consumers didn't pay for items because they could not contact customer support to answer questions
14 percent of shoppers didn't pay for items because they forgot their usernames and passwords for their store accounts created with the merchants.
This survey, conducted by Paypal and Comscore, make us more certain than ever that you need to include shipping costs in your product price to encourage shoppers to stay with you. Free shipping is a real lure for online shoppers.