Kay Renfro, owner and operator of KaysKrafts, is a full-time retail store manager, a parent, a grand-parent and a wife to a husband that supports anything she gets involved in. Kay has always been "crafty" making things like quilts and baby items, but her true love is fabrics and buttons. That is exactly why she statrted a memory board business. She puts a lot of time and love into each board she make and still gets excited about each board she designs, even if she has built it many times.
What prompted you to get your official website(s) or blogs started? As I started making boards for family friends, they began telling their coworkers, who told their family and friends and I had to have a way for people to find me. I decided I should set up shop on line and have a better way for all these people to see my boards.
Who are you going after in terms of customers? My customers are all ages, male and female. Memory boards can be enjoyed from the nursery to the nursing home, and there are endless combination of possible customizations. My memory boards fit to any and all walks of life...all you need is a wall and nail ; )
What advice can you give people who want to start an online business? Go for it!! Just don't expect immediate results. To be successful online, takes lots of time and promoting. Make something unique and offer something that others in your market do not. Unlike many of my competitors, I offer customization options, choice of sizes and the most durable memory board around.
How many different products do you sell? My main offering is my memory boards, but I have recently added a couple of jewelry display boards to mix things up.
What are some of your best sellers? My best sellers are my Amy Butler fabric boards. Check them out!
What can you tell me that people might want to know about you/your company? KaysKrafts memory boards are the toughest, most durable memory boards being made. Many of my competitors use cardboard, foam board, styrofoam and other flimsy materials. I use Uvjr wood frame and canvas systems to increase the durability to last for years to come. My customers have had boards for 10 years or more now and they are still in great shape.
Why should people do business with your company? I offer exactly what people are looking for in a memory board, customization and durability. What my customers ask for they get.
How did you find out about Cartfly? My daughter-in-law, Lacy Renfro owner of CupKake Artillery, showed me her Cartfly store on her blog and I was immediately sold. She showed me that potential customers see an item on my blog or social networks, and can buy it immediately. That is what I needed and exactly what Cartfly delivers.
How has Cartfly helped you? By being able to add my Cartfly store to my blog, customers can see what I offer the minute they find my site. They see my memory boards options, the prices, and can easily shop easily, all while reading my blog.
Kay's Network: Kay has done a great job getting her boards out there for all to see. Check out her blog, follow her on Twitter, and check out her wares on Flickr and Etsy. Good luck Kay and great job making an easy and beautiful way for people to display thier treasures!
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